European Union – Trade marks. The First Board of Appeal of the European Union Intellectual Property Office (EUIPO) had correctly refused registration of the word mark 'MI PAD' applied for by the applicant company on the basis that there was a likelihood of confusion between that mark and the earlier EU word mark 'IPAD' registered by Apple Inc., contrary to art 8(1)(b) of Council Regulation (EC) No 207/2009. The General Court of the European Union so held in dismissing the applicant's action against EUIPO's decision.