The Bar is changing. Toby Craig of the Bar Council looks at how the Bar is having to adapt to meet these changes.
A modern Bar prides itself on its values and on high quality, well trained, specialist advocacy. Its product is second-to-none. It is a small profession; a cadre. Barristers are very good value, highly mobile and can provide relevant and realistic advice to their clients. However, as with so much in life, it is one thing having a good product; it is another to sell it. Good work will not alone speak for itself. Effective marketing, and ensuring that the sales pitch is responding to a rapidly changing clientele of varying sophistication, is essential.